As part of Premium events, Predictive Audiences brings a whole new set of Sensei/AI-powered capabilities to B2B marketers to help optimize your campaign audiences for better marketing outcomes. The Beta program will launch in August, starting with a restricted set of customers and will approximately continue till the end of the year 2019.
About the Product
Predictive Audiences utilizes AI to forecast registration and attendance numbers, enabling you to estimate outcomes and take proactive actions to help reach your event goals.
Predictive Audiences Beta Program incorporates the following enhancements:
- Goal Setting and Tracking around event Registration and Attendance
- Sensei powered predictions around event Registration and Attendance (Based on the audience in the program, no. of registration and attendance are predicted)
- Break-down of likelihoods of the audience at the program level (aggregate)
- Likelihood of registration and attendance at the individual level
Progressive versions will offer additional capabilities and also expand the Predictive Audiences beyond events: .
Predictive Filters
- Design time audience optimization using likelihood predictions for Registration and Attendance filters
- Filter to find Look-alike audience that can be added to the program
- Predicted to Unsubscribe Filter in smart campaigns
Prerequisites for participation in the beta program:
- Marketo Sky: If you are not using Sky today and don’t plan to right away, then consider a hybrid model for the beta. In other words, have beta users use Sky for programs of “Event” and “Event with Webinar” type, and use classic UI for everything else. These features are only available in Sky.
- There is no cost to you.
- At the end of the beta, we will turn off the features unless you decide to subscribe to the GA product. Pricing and packaging for the GA product is to be determined.
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