Mapping of Marketo Created Fields to SFDC Fields

[Brian_Law_MKTO]

Here is a summary of the automatic mapping of the Marketo created fields with SFDC fields.

Marketo API Name	Marketo Friendly Label	SFDC Lead Object Standard Field	SFDC Lead Object API Name	SFDC Contact Object API Name	SFDC Account Object API Name	SFDC Field Label
Address	Address	Yes	Address	MailingAddress		Address (Street) or Mailing Street
AnnualRevenue	Annual Revenue	Yes	AnnualRevenue		AnnualRevenue	Annual Revenue
BillingCity	Billing City				BillingCity	Billing City
BillingCountry	Billing Country				BillingCountry	Billing Country
BillingPostalCode	Billing Postal Code				BillingPostalCode	Billing Postal Code
BillingState	Billing State				BillingState	Billing State
BillingStreet	Billing Address				BillingStreet	Billing Street
City	City	Yes	City	MailingCity		City or Mailing City
Company	Company Name	Yes	Company		Name	Account Name
Country	Country	Yes	Country	MailingCountry		Country or Mailing Country
Description	Person Notes	Yes	Description		Description	Description
Email	Email Address	Yes	Email	Email		Email
FirstName	First Name	Yes	FirstName	FirstName		First Name
Industry	Industry	Yes	Industry		Industry	Industry
LastName	Last Name	Yes	LastName		LastName	Last Name
LeadSource	Lead Source	Yes	LeadSource	LeadSource		Lead Source
LeadStatus	Lead Status	Yes	Status			Lead Status
MobilePhone	Mobile Phone Number	Yes	MobilePhone	MobilePhone		Mobile
NumberOfEmployees	Num Employees	Yes	NumberOfEmployees		NumberOfEmployees	No. of Employees or Employees
Phone	Phone Number	Yes	Phone	Phone		Phone
PostalCode	Postal Code	Yes	PostalCode	MailingPostalCode		Zip/Postal Code or Mailing Zip/Postal Code
Rating	Lead Rating	Yes	Rating			Rating
Salutation	Salutation	Yes	Salutation	Salutation		Salutation
SICCode	SIC Code				SIC	SIC
Site	Site				Site	Site
State	State	Yes	State	MailingState		State or Mailing State
Title	Job Title	Yes	Title	Title		Title
Unsubscribed	Unsubscribed	Yes	HasOptedOutOfEmail	HasOptedOutOfEmail		Email Opt Out

Official docs.marketo.com article.

Additional resources for learning about the Marketo integration with SFDC.