Bizible released a 3-part integration with Marketo: People Integration, Programs Integration and Activities Integration. This post seeks to give a quick summary of the functionality (not meant to replace documentation on Experience League) and outline best practices.
This enables you to report on Touchpoint data in Bizible’s Discover Dashboard even if the Person only lives in Marketo and hasn’t yet made it into the CRM. For example, maybe you require a certain score to be met before the Person can be pushed to the CRM. More documentation linked here.
This piece of the integration allows customers to generate Touchpoints from Marketo Program Membership. Previously, the only alternative was CRM Campaigns or Activity records. More information linked here.
Note: These are just examples, your rule logic will depend entirely on how you have things set up in Marketo
Similar to the above, this allows you to create Touchpoints from Marketo Activities. The Activities Integration offers different fields for the rule criteria (and just more fields in general). More information linked here.
Note: These are just examples; your rule logic will depend entirely on how you have things set up in Marketo
I hope this is helpful! If you'd like a "prettier" PDF copy of this, send me a direct message and I'd be happy to send your way. As always, please let me know any questions!
Additional note: Bizible now has an integration with LinkedIn Lead Gen forms so most customers have switched over to that feature instead of pulling from Marketo. More details linked here: https://experienceleague.adobe.com/docs/bizible/using/api-connections/utilizing-bizibles-api-connect...
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