Visualize your Marketing Goals with Engagement Map

Ambika_Shetty
Marketo Employee
Marketo Employee

The Marketo Engage team is thrilled to announce our latest feature – Engagement Map.

 

The value of Engagement Map lies in the ability to build out reusable campaigns aided by intuitive visualization. It brings in a layer of simplicity in a sophisticated tool. Engagement Map is the visualization of the power that Marketo Engage has brought to our customers for years!

 

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Here are some high value use cases that you can achieve with Engagement Map:

  • Easily manage and validate interconnected campaigns with visualization
  • Increase operational efficiency with enhanced error handling and troubleshooting
  • Accelerate time to value by quickly onboarding new users
  • Improve alignment across key stakeholders with intuitive visuals that provide insight into complex campaigns

 

Engagement Map helps marketers at all levels

 

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How it works

 

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Engagement Map will be available to all users with access to Smart Campaigns in their current Marketo Engage instances on August 1st .

 

Check out this space for more information and documentation in the coming weeks!

 

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20 Comments
adarshs
Level 1

Happy to hear this new feature 😊, waiting to explore this feature once available!

 

Katja_Keesom
Level 10 - Community Advisor + Adobe Champion

A really cool update and fully backwards compatible so all users can leverage their favourite way of working. I like it!

Vinay_Kumar
Level 10 - Community Advisor

This new feature brings me joy! I'm eagerly anticipating its availability so I can dive in and explore.

Maharsa
Level 1

Very cool. Patiently waiting!

kcrajput
Level 2

This is the most awaited feature of Marketo. 

David_Gallaghe2
Level 5

@Ambika_Shetty & @Chris_Coel, Just saw that this was part of the latest release with no eta... any idea when this update will hit the pods over in SJ? 


Standard Release Cycle Features

The following features fall under the standard release cycle and will start to be released on July 21, 2023, with a phased rollout of remaining features over the subsequent weeks. Release features and dates are subject to change. Please check below each feature for its status.

  • Engagement Map: The Engagement Map is a visual tool that allows you to build and organize reusable campaigns. It’s completely backwards compatible, so all existing campaigns can be viewed in this new structure with the click of a button. Canvases can be downloaded and shared.
Status Documentation Updates
Coming Soon Coming Soon

 




Saravananv
Level 1

As per Adobe, Engagement Canvas feature will be available for all Marketo users from 1st of August, 2023. 

Zoe_Forman
Level 9 - Community Advisor + Adobe Champion

The India VMUG did a webinar and demo of this yesterday, that have been BETA testing.

Looking forward to get my hands on this and with two new users starting in September this will be a great chance to test this out in real life.

Darshil_Shah1
Level 10 - Community Advisor + Adobe Champion

Thank you so much for attending our VMUG event, @Zoe_Forman! 🙂

 

P.S. - Exciting news! It seems like Adobe has released Engagement Map ahead of the planned schedule! 🎉

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Agrawal_Kirti
Level 2

The Engagement Canvas is a very exciting feature, and having all the elements on the same page makes the campaign easy to review. It would be the cherry on the cake if we could have a clear view of each filter separately, instead of showing only the count [e.g., Filter(4)], as it does for triggers.