[VIDEO] Introducing the New Email Editor for Marketo Engage (Part-1/2)

[Sreekanth_Reddy]

Important Notes:

• No Disruption to Current Work: Your existing email editor will continue to work as usual. The new editor will run in parallel with the existing editor
• New Editor Requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System).
• Old and New Editors are Separate: Emails created in the old editor will remain there. To use the new editor's features, you'll need to create new emails or import existing ones.
• For leveraging GenAI capabilities, you need to sign the new GenAI terms. If you haven't done already please reach out to your account manager requesting these terms. Till these terms are not signed GenAI features will not be enabled on your instance.

• Here is Part-2: https://nation.marketo.com/t5/product-blogs/more-updates-new-email-editor-for-marketo-engage-is-now-...

Hello Nation,

Let's discuss the new email editor that we are bringing into Marketo Engage and some its key features. Watch the 5-minute voiceover or read a summary below!

New experience for Email

With new editor you can simply drag and drop components, add different content types (like image, text, buttons, HTML etc). Select any section and edit inline for quick updates

 

Style your content with no code 

Modify the look and feel of any section through the Styles tab. For example, adjust a button’s colors, padding, and font with just a few clicks.

 

OOTB Templates

You can start creating a new email by starting from scratch or importing HTML or select from out of the box templates or pre-created templates

 

Leverage GenAI to ideate and generate email content

No more writer's block! we bring the power of GenAI right inside the editor that can help you generate content variation based on your needs. Provide instructions of target persona, communication strategy (eg: FOMO, Social Proof, Urgent etc) and more

Generate images for your email content with Adobe's own proprietary model FireFly:

Generate several variations of your email subject line as per your needs/campaign

 

Accessing the new editor

Once launched, you can access the new email editor from the navigation that highlights all the emails and email templates created from new editor separately

What more?

The new email editor also comes with several advanced features to elevate your email campaigns:

• Content Locking: Protect specific sections of your emails from being accidentally edited.
• Personalization with Tokens: Deliver personalized experiences at scale.
• Conditional Content: Add dynamic content based on recipient attributes.
• Reusable Fragments: Save time by creating reusable email blocks.

In case you missed the previous videos and other resources on the Email Designer, you can check them out below:

• [More Updates] New Email Designer is Now Live!

• Step by Step Tutorial: Try the New AI-Powered Email Designer in Adobe Marketo Engage

• [FAQ] Consolidated Questions for the Email Designer

Note: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Follow this blog link to learn how to get your instance migrated as soon as possible.

[Sreekanth_Reddy]

@J_Parker_Arlo 
It appears that you can't add emails created with the new designer to a Nurture program - is this intended behavior or a bug?

>> We launched only for email program first but from next week you should be able to use them in all programs

[Sreekanth_Reddy]

@Craig_MacNeil 

I've seen a few demos where there has been an option to open the code editor for the full email on the top right. Is that possible? We don't appear to have that option in our instance - there's an option to edit the code within individual panels, but the content appears to be locked.
>> We haven't launched it but its coming in H2 2025

Being unable to set media queries and some of the more advanced CSS is a bit of a killer and has prevented us from utilising the new editor. This also prevents us from adding our own brand fonts (with fallbacks) to our emails.

>> Understood! We are very soon launch Brand Themes where you set your brand fonts, colors, styles at global level - This H1 2025

Is there a timeline for when this will be available if it's not possible to use it now?

[Sreekanth_Reddy]

@AZL6AMV 

What is the critical time to have our current emails migrated to the new editor? Our team has been told by Adobe that there is no "Must transition by" date, and have therefore decided to not move forward at this time. Is there a date when the old email templates will no longer be supported? Are there any other information that would be important to prompting us to move forward in a more urgent manner, or, are there no real consequences to not moving forward?

>> We haven't set a hard date right now, as we want to ensure all of you can do everything and more with the new designer

[AyanTalukder]

When can we test this?