The field values that will be injected to the winning lead record are directly impacted by the order of leadID's in the Lead array parameter of the call, where the FIRST leadID listed in the parameter array will be the winning value IF the field on the winning Lead record is blank.
URL Example
{{baseUrl}}/rest/v1/leads/4231/merge.json?leadIds=2232,1323,1455
RESULT
Based on the above excel chart, LeadID 4231 (Winner) would have their Job Title field updated = 'electrician'.
URL Example #2
{{baseUrl}}/rest/v1/leads/4231/merge.json?leadIds=1323,1455,2232
RESULT
Based on the above excel chart, LeadID 4231 (Winner) would have their Job Title field updated = blank/empty.