Segmentation - Leads Assigned to a Segmentation that does not appear to exist


  • Lead activity log shows "Change segment" or "Add to Segment" for a segmentation (i.e. "Change Title to "Directors")
  • The named segmentation ("Title") does not show up in the segmentation list in Database


  • Marketo instance with the Target Account Management feature


  • Even though the activity log shows a segment activity, the segment is actually a Persona, which is a feature of Target Account Management.

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