Seeing a Lower Number of Emails Sent Than People That Qualified for a Campaign


Issue Description

After an email send, the number of emails sent is much lower than the number of people that qualified for the sending Smart Campaign or Email Program.


Issue Resolution
One possible reason you are seeing a different number of emails sent versus the number of people that qualified for that is email is because of communication limits. If a person qualifies for an email, Marketo will try to send it. However, if a lead has already reached their daily or weekly communication limit, Marketo will not send the email (with the exemption of operational emails).

To check to see if a lead did not get an email due to communication limits, follow the steps at Email Program Fails to Send Emails.