Issue
New leads created through form submissions in Marketo are not being registered by the "Fills Out Form" trigger in associated campaigns.
Solution
To address this issue:
Verify Referrer Value:
You'll see a referrer value in the Fills Out Form. Confirm that the referrer value in the Fill Out Form activity aligns with the campaign trigger criteria.
Check Configuration Changes:
Inspect any recent changes to URLs that may affect form submissions.
Communicate these changes to the Marketing Operations team for proper adjustments.
Review Campaign Setup:
Ensure the campaign is set up to include the specific form and that no filters exclude new leads.
By following these steps, you should be able to resolve the issue and have new leads correctly trigger the Fills Out Form activity in Marketo campaigns.
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