Marketo Revenue Cycle Explorer Fundamentals

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Revenue Cycle Analytics represents the highest pinnacle of using Marketo. You can analyze your programs in depth. However, it is designed for people with some familiarity with business intelligence analytics tools.

EASY

• Create an Opportunity Influence Analyzer
• Tell the Marketing Story with an Opportunity Influence Analyzer
• Configure an Opportunity Influence Analyzer
• Make a Program Without a Period Cost Available in Revenue Explorer and Analyzers
• Export Opportunity Influence Analyzer Data

POWERFUL

• Subscribe to a Revenue Explorer Report
• Create a Program Analyzer
• Compare Channel Effectiveness with the Program Analyzer
• Compare Program Effectiveness with the Program Analyzer
• Explore Program & Channel Details with the Program Analyzer
• Build a Program Membership Analysis Report that Lists Leads
• Build an Email Analysis Report that Lists Leads
• Build an Email Analysis Report that Shows Program Information

COMPLETE

• Create a Success Path Analyzer
• Explore Model Metrics in the Success Path Analyzer
• Manage Report Subscriptions
• Sync Custom Fields to the Revenue Explorer
• Leads by Revenue Stage Report
• Override Analytics Behavior at the Program Level
• Find all Leads in a Revenue Cycle Model
• Share a Model Across Workspaces
• Report on Your Revenue Model

OLD ARTICLES

We are working to improve these articles. They will be updated in the coming months.

• Add Leads to Your Model

• Build a Revenue Cycle Model
• Creating a Revenue Cycle Model
• Revenue Cycle Modeler Overview
• Intro to Using Custom Field Groups in the Model Performance Analysis (Leads) Area
• Launching your Revenue Cycle Model
• Revenue Cycle Modeler Overview
• Create Custom Field Groups Via the Field Organizer
• Graphing Results From Revenue Explorer
• Email - Click Activity Heat Grid (in CST)
• Email - Click Rate Decay
• Email - Clicked Time Distribution (in CST)
• Email - Open Activity Heat Grid (in CST)
• Email - Open Rate Decay
• Email - Opened Time Distribution (in CST)
• Email - Sent Activity Heat Grid (in CST)
• Filtering Data in Revenue Explorer reports
• Built-in Revenue Explorer Reports
• Create a New Revenue Explorer Report
• How to View Transition Data in RCE Lead Balance Report
• Understand Revenue Cycle Explorer Analysis Areas
• Revenue Cycle Explorer Custom Field Overview
• Advanced Program Reporting Overview
• Enable Custom Fields for Reporting in Lead, Campaign, Opportunity, and Program Opportunity Analysis ...
• RCE - Program Cost Analysis
• Understand the Campaign Analysis Area
• Understand the Program Cost Analysis Area
• Understand the Program Membership Analysis Area
• Understand the Opportunity Analysis Area
• Understand the Program Opportunity Analysis Area
• Understand What Marketing Programs are Influencing Opportunities with the Opportunity Influence Anal...
• Using the "Manual Stage Change" trigger in your model
• Understand the Email Analysis Area