Marketo not recognizing multiple LinkedIn Lead Gen forms

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Summary

Learn how to resolve the issue where Marketo only recognizes the first LinkedIn Lead Gen form and does not recognize any additional forms.

Issue

Marketo only recognizes the first LinkedIn Lead Gen form and does not recognize any additional forms. The problem persists even after disconnecting and reconnecting the LinkedIn account with Marketo.

Solution

To resolve the issue where Marketo does not recognize multiple LinkedIn Lead Gen forms, follow these steps:

Verify submissions:
Ensure that each LinkedIn Lead Gen form has at least one submission. Marketo will not display a form in the dropdown lists for triggers or filters unless it has been filled out at least once.

Preview and test the form:

Go to the LinkedIn campaign and use the ad preview feature to fill out the Lead Gen form yourself. This step is necessary for Marketo to recognize and sync the form.

Check for form activity:

Once the test submission is complete, check the activity log in Marketo for the test record. Look for the LinkedIn Lead Gen Form Fill activity, which should be present to ensure that the form appears in Marketo dropdowns.

Using Marketo smart list:

If you want to check the performance of the form, use a Smart List in Marketo with the filter Filled out LinkedIn Lead Gen Form and set Lead Gen Form Name to any. This will show submissions for all LinkedIn Lead Gen Forms with at least one submission.

This filter can also be used in reports to segment people based on form submission activity.

Reauthorize connection:

Remember that the authorization for the LinkedIn connection in Marketo is valid for a limited time. To avoid disruptions, set a reminder to re-authorize the connection periodically before it expires.

Additional information:

Marketo integrates with LinkedIn Lead Gen forms to capture lead information directly from LinkedIn.

Regular monitoring of the LinkedIn connection in Marketo is essential to maintain a seamless integration.

By following the above steps, you should be able to resolve issues with Marketo not recognizing multiple LinkedIn Lead Gen forms and ensure all forms are properly synced and can be used within Marketo for lead generation and reporting purposes.