How to Allow Leads to Re-Subscribe in Your Email Preference Center


You have an unsubscribe option in your email preference center but would like to allow people to re-subscribe as well.


Depending on your preference center set up, setting up the re-subscribe choices will vary a bit.  However, on the back end, it is pretty simple.
  1. On the preference center form, create one or more fields that the customer can check to resubscribe.
  2. In Marketo, create a Smart Campaign.
    • The trigger will be Data Value Change for the field(s) you set up for  re-subscribe.
    • The flow will be Change Data Value, attribute: Unsubscribed, new value is 'False'.

This should allow Marketo to start sending emails to that lead again.