New Lead with no email address and no Marketo cookie:
If a new lead fills out a Marketo form, their Marketo cookie is created, lead details (including the cookie) will be updated and the Lead-Database and RTP sync process will be initiated.
They will then be known to RTP and eligible for 1:1 personalized RTP campaigns.
This sync process may take a few minutes so personalization based on lead data will be available from the lead’s next visit.
Lead with email address but no Marketo cookie:
When a known lead with no cookie (e.g. a lead from a tradeshow or a list) receives a Marketo email campaign and clicks on a link in the email and arrives to the website, the RTP script runs and a new Marketo cookie is created for them.
The creation of the cookie is also sent to the Lead-Database and initiates the RTP sync process for this lead.
This sync process may take a few minutes so personalization based on lead data will be available from the lead’s next visit.
Known Lead with email address and Marketo cookie:
Any changes to the lead’s data will be synced between the Lead-Database and RTP within 5 minutes interval.
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