Email won't be approved due to too many custom tokens

Issue

Email won't be approved due to too many custom tokens


Solution

Sometimes when approving an email with a large number of of tokens, the following error message will appear:

'The number of custom tokens in the email exceeds the limit '

 

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This means that you have too many custom tokens in the email and that if you wish to approve the email, you will need to remove one or more of your custom tokens in the email. 

 

Its important to note that this only applies to custom tokens, which are tokens based on a custom field in Marketo. 

This means that while you will be allowed to add more of the standard tokens to the email and approve it, you will not be allowed to go beyond the 40 custom token limit we have in place for the non-standard tokens.

Here you will find all the standard tokens in Marketo


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