Email Program Sends in Activity History Show Different Program Name

Issue

When viewing the activity history for email sends to a lead, the campaign name does not reflect the program name responsible for the send.
 

Solution

Marketo will run background campaigns to handle emails sent through a either an email program or a nurture program. The naming convention for this may look like the following:
 
  • Program - #### - Exploration - Campaign
  • Program - #### - Exploitation - Campaign
  • Email Batch Program - #### - send-email-campaign


To refer to the accurate name of the program responsible for the send, this information can be found in the Detail section of the activity log.

 

 


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