Contact has Opportunity in Salesforce but not in Marketo


Why does the record in Marketo do not have an Opportunity when its matching synced Contact in Salesforce has an Opportunity?


The Opportunity of the Contact in Salesforce does not have an Opportunity Contact role.

"Marketo associates Opportunities and contacts using Opportunity Contact Roles. Opportunities without any Contact Roles assigned will sync to Marketo, but won't belong to anyone. For example, the person won't qualify the Has Opportunity filter."

SFDC Sync - Opportunity Sync

If the Contact in Salesforce has an Opportunity Contact Role, reach out to Marketo Support to check if there is a sync backlog.


Who This Solution Applies To
Customers who has Salesforce integrated to Marketo

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