Change Segment Activity Missing For Recently Converted Contact

Issue

Issue Description
Person appears to have changed Segment, but there is no activity for that 'Change Segment' recorded in the Activity Log. Segmentation was not recently re-approved, so this would not account for the behavior we are seeing in other circumstances.  

Segmentations Not Writing Change Activities

However, the record was recently converted from a Lead to a Contact in the CRM.
 


Solution

Issue Resolution
Upon Lead conversion to Contact in Salesforce, an "initial" segmentation process for that Contact is computed. During these "initial" segmentation computations, in a manner similar to when a person is initially created in Marketo, no activity is recorded in the record's Activity Log.

 

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