Upserve is looking for a Marketing Lead Nurture Specialist to join our team in Downtown Providence, RI. Interested? Apply now or message me here or on LinkedIn.
Responsibilities:
- Using inbound marketing tactics such as email and social media to add value through content, resources, and other calls-to-action. Your goal is to turn interested, qualified leads into successful customers.
- Analyzing and interpreting what behaviors and patterns make customers successful and more likely to be retained by Upserve
- Create the strategy for nurturing leads through a mix of helpful content and other calls-to-action.
- Finding new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
- Creating and implementing new projects and creative ideas that help improve customer conversion rates.
About You:
- Understands that driving inbound leads is a marathon not a sprint
- A passion for helping the sales team reach their goals
- Thrives on planning and long term goals with big rewards
- BA/BS or equivalent working experience
- Expertise in marketing automation and database segmentation to build and optimize the right nurturing tracks
- Previous experience in Marketo/Salesforce
- Strong command of all marketing tactics, not just email
- Excellent writer and communicator
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