Upserve is looking for a Marketing Operations Specialist to join our team in Downtown Providence, RI. Interested? Apply now or message me here or on LinkedIn.
Responsibilities:
- Manage the systems, tools, and technology that enable efficient and effective campaign launches
- Enable our marketing and sales teams to connect with thousands of restauranteurs throughout the United States
- Automate Workflows - Collaborate with key stakeholders to identify key gaps in current processes and systems, and optimize workflows for marketing and sales productivity.
- Marketo Campaign Execution - Work with the demand generation team to help them operationalize marketing campaigns between Marketo and Salesforce.
- Measurement, Tracking, Reporting - Configure analytics tools to capture and analyze programmatic data. Extract and share actionable insights with team.
- Lead Management - Maintain, enhance and optimize our lead management process in coordination with the sales and marketing team leads.
- Database Hygiene - Work with team to maintain database health - ensure data cleanliness & completeness leveraging tools in Marketo, SalesForce & other third-party data providers.
About You:
- Understands how to accelerate growth by creating scalable marketing programs through automation
- A passion for operational efficiency and thrive on driving revenue through automation
- BA/BS or equivalent working experience
- 1-2 experience with marketing automation/email service provider or tool (Marketo preferred).
- Moderate knowledge of Salesforce.com (or other CRM tool)
- Understanding of modern marketing
- A strong knowledge of marketing automation and email marketing best practices
- Solid understanding of workflow processes and systems to optimize marketing and sales productivity.
- Ability to work cooperatively across departments
- Strong understanding and previous work experience with Microsoft Excel
- BONUS POINTS: Marketo Certified Expert and/or Marketo Revenue Cycle Analytics Certified.
- BONUS POINTS: Proficient in HTML/CSS
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