UpCounsel is seeking a Marketing Automation Specialist to help manage and grow our email marketing and automation efforts. You will work with our marketing and product teams to develop customer-facing email campaigns and experiments.
As a Marketing Automation Specialist, you will contribute to all aspects of planning, executing, optimizing, testing, and reporting on automation marketing efforts. Candidates should have strong writing, project management, and editing skills. Experience with Marketo is greatly desired. You will be responsible for driving customer retention by optimizing metrics such as open rate, click rate, page views and conversion rate.
Apply at UpCounsel.com
At UpCounsel you will:
- Conceptualize, implement, and optimize nurturing campaigns to support the UpCounsel SMB marketplace to drive conversion and retention
- Plan and execute monthly winback campaigns
- Serve as a ‘hands-on’ marketing automation resource for email marketing campaign requests
- Manage the UpCounsel email newsletters
- Help test and validate new legal topics for our target audience
- Run on-going A/B tests for email, messaging, and user experiences
- Create and manage segmentation within Marketo
- Contribute to other team projects and initiatives, remaining flexible and willing to contribute to the larger company initiatives
- Be a team player in a small, flat-structured, highly collaborative environment
An ideal candidate will:
- Have 3 - 5 years of digital marketing experience with hands-on experience managing email marketing campaigns in a B2B organization
- Have an editorial mindset that seeks to understand what audiences consume
- Strong copywriting skills
- Experience with Marketo & SalesForce (or similar platforms)
- Experience with Velocity Script and HTML desired but not required
- Be comfortable working with and analyzing data - strong Excel skills are preferred
- Focused on learning, testing, winning, failing, and finding solutions to multiple challenges
- Be highly organized and understand the balance between systems, processes, and ideas in a very fast-paced environment
- Demonstrate excellent written and verbal communication skills for describing complex concepts and documenting strategy, learnings, processes, and results
- Be a self-starter who enjoys learning new skills, isn’t afraid to ask questions, and brings new ideas to the table
Apply at UpCounsel.com
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