The Milwaukee Bucks are looking for a dynamic and creative individual to execute the teams email communication. The position includes sending email communications, managing and creating automations along with lead generation. Will work with the Bucks Digital team to help plan, execute and test our digital campaigns. Prefer candidate to have 2-3 years of Marketo experience.
Apply: Bucks Email Marketing Career
Specific Duties and Responsibilities:
- Update and optimize e-mail marketing templates
- Assist with maintenance of the team’s cross-departmental email marketing calendar
- Write copy, create and place graphics for Bucks Gameday, Enews, Eoffers, and partner email marketing campaigns
- Research optimization strategies to increase delivery, open and click through rates
- Provide marketing automation bench-marking and analysis to increase conversions and efficiencies
- Set up and execute testing for improved email marketing conversion
- Create email automation and drip campaigns
- Assist with list segmentation and list management
- Assist with data capture and data entry to meet team acquisition goals
- Assist with increasing size and quality of database through online contests, sweepstakes, social programs, etc.
Qualification Requirements:
- Minimum of 2 years of email marketing preferred
- Strong written and verbal communications skills with an eye for detail
- Proficiency in HTML & CSS
- Proficiency in graphic design
- Experience with CRM (Microsoft Dynamics or other)
- Experience with Adobe Photoshop and Dreamweaver
- Experience in Marketo or other email/marketing automation platform
- Team player able to work with a variety of people across all organizational departments
- Strong analytical skills and attention to detail
- Proficiency in Microsoft Office, mainly Excel and PowerPoint
- Able to work flexible hours including evenings, weekends and holiday
- Strong time management and organizational skills
- Bachelor’s Degree required in a related field (Digital Marketing, Database Marketing, Website Design/Development, Marketing, Communications)
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