Position: Marketing Automation Manager (Marketo) - Full Time
Location: Mountain View, CA
About Egnyte: Egnyte (www.egnyte.com) is the market leader in Adaptive Enterprise File Services that uniquely anticipate IT and end-users’ needs to securely, easily and intelligently share files onpremises and in the cloud. Egnyte’s award-winning platform integrates with any cloud, storage, device and business application to enable customers such as Red Bull, IKEA, Home Depot, Fender and Bulova to optimize their collaboration environments through secure access, centralized control and unified visibility. Founded in 2007 and headquartered in the heart of the Silicon Valley, Egnyte is backed by venture capital firms including Google Ventures and Kleiner Perkins Caufield & Byers.
Job Description: As we focus on working with larger customers, we’ll look to our Marketing Automation Manager to work closely with our Marketing Execs to design, execute and track direct marketing campaigns while also being our resident Marketo expert.
Specific Responsibilities will include:
Build and constantly improve company’s email marketing strategy, test plans and overall program development while creating new flows, and nurture campaigns for prospects and customers
Manage prospect and customer database including creating and updating lists, segmenting data and list hygiene
Create emails, landing pages, forms and reports within Marketo
Set up, testing, execution and reporting on Marketo-based campaigns for lead management, lead nurturing, lead scoring and lead routing
Develop and execute global demand gen campaigns end-to-end from target identification to post-campaign reporting
Manage A|B tests, and continuously optimize email templates and landing pages
Construct views and dashboards within Marketo for all campaigns, leads, prospects, opportunities, pipeline, contact, account and revenue activities
Provide visibility to stakeholders about program and content performance
The Successful Candidate will need:
Demonstrated success executing marketing campaigns with expertise using Marketo including database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
Marketo certification is preferable. Experience with SFDC, other marketing & sales tools including webinar platforms, reporting tools, project management tools is a plus
Excellent writing skills, specifically copywriting targeted at the B2B buyer
Flexible and adaptable with the ability to work under pressure to meet deadlines and close attention to detail
Demonstrated ability to execute successful projects with minimal guidance in a fastpaced entrepreneurial environment
Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests
Bachelors degree in marketing, advertising, communication studies, business administration or related discipline
Please send your resume to firstname.lastname@example.org and reference “Marketing Automation” in the subject line.