Title: Marketing Operations Lead (Marketo Super User)
Company: Strategy Execution
Location: Arlington, VA
TwentyEighty Strategy Execution is a recognized leader of performance education solutions. We deliver curriculum that focuses on developing leadership and execution skills so individuals and organizations can more strategically execute on corporate objectives through improved project based execution. Our goal is to build an organization of smart, ambitious people committed to our mission and focused on winning, but able to balance this with a respectful, healthy environment and lifestyle.
The Marketing Operations Lead positon supports the day-to-day management and use of the Marketing Automation System (Marketo). Reporting to the Marketing Operations Manager, this role is aligned to strategic and tactical support of the global marketing (demand generation) initiative.
The Marketing Operations Lead will maximize usage of Marketo functionality to optimize marketing programs and correctly track lead interactions across marketing channels, implement system governance across global users, and align data and processes to closed-loop reporting.
A successful candidate must be a marketing technologist with a strong understanding of marketing tactics and the ability to leverage marketing technologies to execute and report on marketing initiatives. Ability to collaborate within the organization (IT, global marketing and sales) and outside (Marketo, marketing consultants, marketing technology vendors) is required for this role.
Day-to-day work in global Marketing Automation System:
Global Governance and Support:
Data and Reporting:
Lisa Kershner Global Corporate Recruiter