Manager of Marketing Automation, Blackbaud

Michelle_Ducket
Level 1

Manager of Marketing Automation, Blackbaud

Please see full description & apply online: https://hire.jobvite.com/Jobvite/Job.aspx?m=nqczAuwK&j=omsE1fwd

We are seeking a Manager, Marketing
Automation and Marketo master responsible for aligning campaign objectives with
execution while working within a team of web, creative, and messaging marketing
experts. This is a great opportunity for a self-motivated individual who
thrives in a dynamic environment while defining and owning new processes and
identifying opportunities for process improvements. The successful candidate
will have proven experience designing, launching, and tracking campaigns that
nurture leads and engage prospects in a complex B2B buying cycle. Detailed
program examples, models and dashboards will be required. You must not only
track metrics, but interpret campaign performance and align with sales on
meaningful KPI’s that inform and optimize our marketing mix of prospect, land
and expand campaigns. This position is both technical and strategic in focus.
MCE certification is required.

Ideal candidates will be based out of either
Charleston, SC or Austin, TX.


Qualifications:

·        5+ years experience in
high-tech, B2B campaign design, integrated marketing and demand generation.

·        3+ years relevant
marketing operations experience including a Marketo Admin

MCE required (Marketo
Certified Expert)

·        Portfolio of successful
automation programs, dashboards and models.

·        Strong understanding of
marketing processes including campaign execution, A/B testing and measurement.

·        CRM - high level skills
required.

·        College degree in marketing or
equivalent experience.

·        Microsoft Office (Excel, PowerPoint) -
high level skills required.

·        Strong writing,
presentation and communication skills

·        Strong strategic thinking,
creative problem solving and analytical skills

··         Working knowledge of HTML, JavaScript, CSS and other
web technologies

·        Understanding of key online marketing strategies
and concepts