Job description Digital Communication AssistantMarketing Automation · Responsible for e-mail production, campaign management, distribution, and reporting for email campaigns; maintaining design standards, quality assurance, and queue management for e-mail campaigns while ensuring consistent workflows and brand messaging.· Partner with internal design team on e-mail campaign design elements.· Provide support for e-mail marketing campaign analysis. Including, but not limited to, compiling monthly and quarterly statistics on e-marketing campaigns, creating and formatting reports, and communicating results to internal stakeholders, as needed.· Assist in development of new analyses and reporting as well as working with saleforce.com admins on data flow from Marketo to Salesforce.com to populate end user dashboards, as needed. · Create Salesforce.com campaigns for e-mail marketing programs; work with Salesforce.com administrators to ensure data requirements are met.· Under direction of the Digital Director and Manager, execute a marketing database strategy, including how we structure, acquire, capture and use data, and data hygiene, quality control and health. Other Responsibilities (as needed)· Assist Digital Manager, as needed, with social media campaign execution via Hootsuite.· Partner with internal design team on social media design elements.· Report on customer and prospect engagement via social channels.· Monitor and analyze web activity and reporting, and support the implementation of organic search programs including formatting site code, structure, and content in Sitecore. Mandatory Qualifications:List knowledge, skills, and abilities required to fulfill the responsibilities of this position.· Intermediate to advanced HTML and CSS proficiency; Marketo, Salesforce, SharePoint Designer, Photoshop, Sitecore, and SEO knowledge
· Ability to multi-task with strong attention to detail and ability to set priorities· Must be able to work independently and with project managers to meet all deadlines · Excellent verbal and written communication skills, and ability to interact with all levels of employees· Effective interpersonal, communication, and organizational skills· Self-learner Background & Experience:Indicate the professional background and educational experience required for this position.· 4-year college degree required, with emphasis in marketing or communications preferred.
· 3-4 years of work experience
· 2 years of experience working with marketing automation tools (Marketo preferred)
· Experience in financial industry preferred.
· Registrations required, but may be attained in first 90 days of employment.
Please contact Kristina Campos at
kcampos@williamblair.com.