| Description | Alert Logic is a pioneer in securing data and applications in the cloud. Our innovative Security-as-a-Solution offerings are the leading security technologies in the largest cloud provider and hosting environments, used by thousands of customers around the world and driving our 40%+ annual growth. We are looking for an experienced, dynamic marketing professional to continue this growth path with best practice online marketing programs, leading the team that builds integrated demand generation programs that include online advertising, search, social, and email marketing components. The successful candidate will help fuel the growth of a dynamic pre-IPO organization that’s changing the way businesses address their security and compliance challenges. Job TitleDirector, Marketing Campaign – Job Code 1052 FLSA Status- Exempt
| | Primary Responsibilities- Develop the overall integrated marketing campaign plan to create demand in key customer segments throughout the marketing/sales funnel
- Gather and interpret campaign metrics to demonstrate ROI and drive continuous improvement in campaign performance
- Work with the sales team to ensure that the lead management and qualification process is effective and transparent
- Support field and international marketing teams in their regional activities
- Manage a team of marketers executing lead nurture, social media, and advertising programs
Required Skills and Experience- 10 years experience managing marketing programs in a B2B environment
- Strong knowledge of marketing automation (preferably Marketo) and Salesforce.com
- Demonstrated experience in key functional marketing campaign areas including email marketing, lead nurture, display advertising, and paid search
- Strong presentation skills and the ability to develop buy-in on key initiatives
- Knowledge of web marketing best practices including user experience and site optimization
- Track record of building strong relationships with sales management
- Familiarity with new marketing technologies
Desired Skills and Experience- Experience leading a marketing team
- Understanding of best practices for developing and using personas, messaging briefs, buyer journey maps, and other key marketing concepts
- Experience in cloud and/or SaaS markets
Physical Demands- General office environment. May require long periods sitting and viewing a computer monitor. No special physical demands required.
Supervision- Responsible for hiring, performance appraisals, pay reviews, and terminations
90 Day Deliverables30 Day- Build marketing campaign calendar addressing key target customer segments
- Gain thorough understanding of Alert Logic’s value propositions, key messages, and customers
60 Day- Launch new marketing campaigns with clear lead generation/ROI goals
- Analyze the effectiveness of marketing programs and develop initial plans for optimization and growth
90 Day- Demonstrate successful results of initial campaign work
|
|
|
.png)