Job Title: Email Marketing & Automation Specialist Department: Marketing
Summary Description: The Email Marketing & Automation Specialist will drive our email marketing and marketing automation programs. This person ensure the right message gets too the right inbox, at the right time. The Email Engagement & Automation Specialist will ensure our programs are CAN-SPAM compliant, mobile optimized, properly segmented with the message crafted to the recipient’s interest, at the right time and frequency.
Tasks & Responsibilities:
- Develop, prioritize, and implement a comprehensive email communication strategy segmented by audience type (persona) to drive user engagement leading to increased sales.
- Develop actionable audience segmentation and effective contact strategies (the “customer journey”).
- Drive a robust email testing strategy to maximize revenue goals from the existing contacts.
- Set marketing email communications KPI’s and measure against goals – not just deliverability, open, opt-out and click through rates, but KPI’s the drive engagement.
- Provide analysis of email campaign performance that drive ROI and best practices – what’s working, what’s not work, and why.
- Develop the content personalization and optimization strategy for our web properties
Required Skills & Abilities:
- Minimum 5 leading email marketing programs
- In depth understanding of marketing automation platforms (Marketo, Eloqua, Pardot, etc)
- Thrives in a fast-paced, highly collaborative environment
- Is intensely curious, with strong analytical, organizational and interpersonal skills
Qualifications/Experience:
- 4 years of College (will consider work history).
- 5 years of email marketing/marketing automation experience.
- Marketo certification is a plus.
Supervisor: The Email Marketing & Automation Specialist reports to the Marketing Manager.
Submit interest and resumes to wburda@halocigs.com. We are located in Trinity Florida.
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