Job role:
The Marketing Campaigns Manager will drive lead generation activities across multiple business units to meet demand generation goals. As an experienced marketing automation professional, you will develop, plan, and measure marketing campaigns that generate marketing qualified leads and manage lead nurturing activities. In addition, you will be responsible for creating and maintaining a demand generation plan.
You will research, scope and budget external channels for lead generation including paid search, digital media partners and social media to meet campaign goals set by business units and others within the Marketing Solutions & Services group.
You will take an active role in the operating efficiency of the marketing automation system (Marketo) including lead scoring and reporting and work closely with Sales Operations to ensure CRM (Salesforce) is used effectively by the marketing and sales teams.
You would work alongside all marketing teams to ensure inbound traffic is converting into qualified leads, analyze and forecast marketing campaign results and provide feedback on risks and opportunities for improvement.
Alongside your team members, you would also be responsible for the execution of selected business unit marketing strategies and plans in conjunction with product marketing leads.
Requirements:
- 5+ years of proven success within a marketing team focused on the B2B technology space
- Advanced skills in utilizing a marketing automation system (preferably Marketo) and CRM (preferably Salesforce.com) to drive successful campaigns
- Data driven individual with the ability to present results and interpret data
- Expert Excel skills in order to track, manage and report on results
- Well-honed multi-tasking and organizational skills to help manage a fast paced environment
This is a permanent role. You can apply through our website here - Opportunities - Spirent
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