Click the following link to apply or get more information:
ChannelAdvisor - Email Marketing Specialist
Summary
ChannelAdvisor is seeking an Email Marketing Specialist to join their corporate marketing team in North America. This individual will have responsibility for overseeing the planning, building, and execution of all email marketing campaigns in North America. He/she will be responsible for driving email strategy, sharing results, vendor management, and driving customer acquisition and retention. The ideal candidate will have experience as an email marketer and will have used a marketing automation system and/or an email service provider before (Marketo preferred). This individual should be passionate about email marketing.
Responsibilities
- Manage the schedule of all email marketing promotions in North America.
- Develop and maintain email lists and email assets, including templates, calls-to-action buttons, and subject lines.
- Measure and report on results, from click/open rates to the effect of email marketing on pipeline.
- Manage monthly prospect and customer newsletters.
- Segment lists based on various behavioral and/or demographic criteria to deliver the right message to the right person.
- Stay abreast of and implement email marketing best practices.
- Conduct regular A/B tests to improve email performance.
- Build and monitor nurture/engagement tracks to help move prospects through the buying cycle.
- Work within Marketo and Salesforce to build email campaigns and track results.
- Continually analyze performance of campaigns and modify structure to optimize results.
- Collaborate with the marketing, sales and product teams to develop relevant, high performing campaigns
- Work closely with the design team to generate assets to support driving leads.
- Ensure all emails and landing pages are optimized for conversion.
Requirements
- 1-3 years of email marketing experience.
- At least 1 year of experience working with Marketo (or equivalent marketing automation / email service provider tool).
- Moderate knowledge of Salesforce.com.
- Basic understanding of HTML/CSS.
- Ability to articulate and champion email marketing best practices and standards.
- Understanding of business-to-business marketing.
- Understanding of nurture programs and lead scoring.
- Ability to work with minimum supervision and display strong initiative.
- Extremely proactive, detail-oriented, and passionate about success.
- Exceptional project management skills and attention to detail.
- Ability to think analytically yet deliver the data simply and clearly.
- An excellent multi-tasker, extremely detail oriented and able to thrive in a fast-paced environment.
- Passion for data, metrics, testing and optimization.
- Ability to think strategically and act tactically.
- Ability to manage multiple tasks simultaneously, prioritize effectively, and meet deadlines and goals.
- Ability to work cooperatively in a diverse, global group.
- Ability to leverage internal and external resources
- Strong verbal and written skills
Education
- BS or BA degree in marketing, communications or business preferred
Click the following link to apply or get more information:
ChannelAdvisor - Email Marketing Specialist
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