Web Hooks as Campaign Trigger

[Anonymous]

It would be awesome if Marketo Smart Campaigns could be triggered by calling a webhook into Marketo.

Essentially, just going to a URL with the right paramters could trigger an entire campaign.

For example: A lead owner gets an alert that a lead has reached a certain lead score. At the bottom of the email, there is a list of functions that the lead owner might be able to do: pause marketing, start the lead on nurturing, or flag the lead for deletion. And all of these can be triggered by calling on Marketo with a simple link with the lead id as a parameter.

FYI: This idea came from reading the following discussion as an idea: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PaFBAA0

[Anonymous]

We need more ability to enable Sales people to make actions based on single link clicks in an alert email, if this is the best way to do it, then I am all for it.

[Anonymous]

You can achieve this today by using an intermediary service which uses our SOAP API.  But, I agree that calling a Webhook to trigger specific tasks would be easier for the Marketer