It would be great if there were a tool in Marketo to shorten the URLs to landing pages, website pages, etc... and be used in social media to track clicks/influence of social.
Currently I am using Hootsuite Ow.ly links, which provides some pretty decent analytics to follow the URL shortner. However, it would be helpful to have this in one area to coincide with the Social Influence section within Marketo for an overall view of tracking.
This looks good from an email accessibility standpoint - particularly if you're somebody who uses Siri (or alternatives) to read your emails out to you.
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