Two ideas to improve email reporting

[Anonymous]

I have two ideas to improve reporting for emails:

1. I would like the ability to get full email performance reports for both segments of an A/B email test instead of the roll-up results of the mailing that you get now. Currently, the only way you can see any detail on the performance of the two segments is through the dashboard, which is not a complete report. This is annoying and makes it harder to get a full read on the performance of the overall send.

2. It would be nice to have a 'heat map' of clicks on an email like many other email service providers have. This would make it easier to visualize where people are clicking on a creative.

[Anonymous]

Love this.  Can I build on one of your ideas too?  In regards to your first point -- it would be great if the email link performance report worked for A/B tests as well, especially if the links are the same within two emails and it's the copy that's different.  Currently the email links are lumped in and reported on as one email even though two different emails went out.

[Anonymous]

Yes, basically the idea is that every aspect of an email send should be able to be reported on. 

[Dan_Stevens_]

Here's an existing idea of some overall improvements for email reporting: https://community.marketo.com/MarketoIdeaDetail?id=08750000000KAFSAA4

[Anonymous]

Dan, Neil,

Thanks both for this contribution. We are workin on it!

Paul

Director, UX