Subscription/Preference Center Management Capabilities

[Anonymous]

We are seeing more interest in subscription/preference center management-- currently the management of this process is very manual (adding specific suppression lists for each broadcast/nurture campaign)....would love the ability to leverage program-related set up details (tags, etc) to implement a more automated process on an more global (admin) level. Also need to address how to suppress these types scenarios in CEEs (without having to nest programs in the CEE)

[Anonymous]

I'm transitioning off another marketing automation service and finding some surprising gaps such as this. I found the article on managing multiple brands and  it requires far too much manual intervention. 

[Grégoire_Miche2]

Hi Julie,

From my experience, implementing the landing page for the pref center is not such a big issue. What is really painful is to make sure that all users will comply with the lead preferences when setting up a campaign.

Hence this other idea:

-Greg