Send emails based on local times

Send emails based on local times

Can you add a feature that would allow us send email based on receivers' local time zones under the "schedule tab" without creating programs?

Level 9

Sure. The logic is pretty straight forward. I use one of the two segment logic templates for creating all of the different time zone segments, which I then approve and use in the flows as outlined in the email flow listed out above.

State Dependent Time Zone Segments

FILTER LOGIC: (1 and (2 or (3 and 4))) or (5 and 6 and (7 or (8 and 9)))

  1. Country IS United States;Canada
  2. State IS <Appropriate State or Providence for the time zone segment>
  3. State IS EMPTY
  4. Inferred State Region IS <Appropriate State or Providence for the time zone segment>
  6. Inferred Country IS United States;Canada
  7. State IS <Appropriate State or Providence for the time zone segment>
  8. State IS EMPTY
  9. Inferred State Region IS <Appropriate State or Providence for the time zone segment>

Non-State Dependent Time Zone Segments

FILTER LOGIC: 1 or (2 and 3)

  1. Country IS <Appropriate Countries>
  2. Country IS EMPTY
  3. Inferred Country IS <Appropriate Countries>

The State Dependent one is a little complicated to read at first, but basically it's prioritizing the known values for the country and state over the inferred, but allowing either to influence the time zone segment. If the country/state is known, use that, otherwise assign the time zone segment with the inferred data. I prefer to use the reported data over the inferred data since the inferred data is based on IP lookup and that isn't always accurate when working with enterprises.

We ask for country and state (where applicable) on our forms, but you can always use or another enrichment source for those values. I've seen typically get around 70% match rate for a confidence of 7+ and I wasn't okay with only getting 70% of our database into a segment so I didn't bank on data for this. Again, it's all about personal preference and tolerance.

As for which source to use for identifying which country/state to put under which time zone, you can use something like or even just Google Images if you'd really like. Ultimately, you have to use your best judgement at times because there are some states/countries that are in 2+ timezones and you have to decide how granular and specific you want to be. For example, Russia spans multiple time zones, but we just lump it all into one time zone because we don't have much sales focus on Russia anyway, so I didn't see the need to build complex rules to support a region we don't target as a company.

Level 7

Thanks so much! This will be super helpful for us.

Level 9

Don't mention it. Happy to hop on a call if you'd like to discuss some more.

Level 2

This seems to be a pretty hot topic among users.  While self serving, Seventh Sense, a LaunchPoint partner, offers a send time personalization and email analytics system.  In short, it goes a bit deeper than the traditional send time optimization or time zone sending and analyzes when each contact has opened and clicked on emails, scores those events differently (we want to hit people when they're more likely to click than open), builds a profile on each contact (visible and can be exported to deliver your sales team the same insight) and then rather than blasting to the entire list, you schedule the list with Seventh Sense (Marketo still delivers, etc.) and each contact will receive his or her email at their most optimal time.  Benefits of this approach include increased engagement, decreases in unsubs, increased deliverability, activating dormant contacts and providing a bit of an insurance policy when you find out that you have a bad link, wrong date, etc. within your email.

We're also actively working on an artificial intelligence layer which will spot content fatigue so that you can automatically opt down contacts from receiving emails so that they don't get annoyed and unsubscribe or worse, dis-engage with your brand which will create a graymail problem.

Level 1

Is this a function being worked on? Thread seems old-  I love the idea.

Level 9

Nope, it's not from what we've been told. I'd recommend trying out the method I listed above. It should get the job done for you.

Level 3 - Champion Alumni

I was told at Summit that this will be released Q4...

Level 9

Crossing my fingers! That would be great.

Level 10 - Champion Alumni

That's correct, Emily.  And this was confirmed on last week's Champions product call with Marketo.

Level 10 - Champion Alumni

Finally announced in the Fall 2017 release!


Release Notes: Fall '17 - Marketo Docs - Product Documentation