As a web data analyst I have to answer simple questions like:
How are our customers interacting with our website?
What is typical web behavior for a user who goes from unknown lead to customer?
I use lots of other tools but the data is not as rich as what is in web activity in marketo via munchkin. Exporting excel files to obtain munchkin web activity data is incredibly slow and combining the data for 100's/1000's of customers would be messy and time consuming.
Its all already in marketo! Let me get it!
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