Push Marketo Dynamic Content To Non-Marketo Web Pages

Push Marketo Dynamic Content To Non-Marketo Web Pages

When we joined Marketo, we were attracted to its ability to serve dynamic content to individual users based on their segmentations. However, we’ve been disappointed to learn that this ability is confined content created on a Marketo landing page or Marketo email. Like some other providers, it would be nice if Marketo offered java script embed codes (or something similar), which could be used to feed Marketo dynamic content onto web pages that are being generated by a different service, such as Ektron or Wordpress. This would represent a big step forward in helping to personalize each user’s website experience.
6 Comments
Anonymous
Not applicable
We'd love this addition. Thank you Mike!
Jenn_DiMaria2
Level 10 - Champion
That would be swell!  If I had to guess, Marketo's acquisition of Insightera might address some of those issues.  I really hope some of the features come with a Marketo package as opposed to just an add-on.
Anonymous
Not applicable

I wonder if this is on the Marketo roadmap. Same situation as OP: I'd love constant real-time personalization on our site but we aren't able to completely host our pages in Marketo. One-off pages in Marketo for some campaigns has been working okay but I'd love to have everything integrated in a single environment. Monetate is an option - although an expensive one!

Anonymous
Not applicable

THis is a must have indeed.

Still I'm using this on non-Marketo pages too, Mike. You can do it by inserting a Marketo page into existing website page using frames. Its not ideal and the resulting page will loose part of its responsiveness, but it does the trick to a degree.

Lucho_Soto
Level 5

Any updates on this? RTP has added a good degree of customization on non-Marketo pages but not being able to use tokens at all is disappointing.

kh-lschutte
Community Manager
Status changed to: Open Ideas