Push Marketo Dynamic Content To Non-Marketo Web Pages

[Anonymous]

When we joined Marketo, we were attracted to its ability to serve dynamic content to individual users based on their segmentations. However, we’ve been disappointed to learn that this ability is confined content created on a Marketo landing page or Marketo email. Like some other providers, it would be nice if Marketo offered java script embed codes (or something similar), which could be used to feed Marketo dynamic content onto web pages that are being generated by a different service, such as Ektron or Wordpress. This would represent a big step forward in helping to personalize each user’s website experience.

[Anonymous]

We'd love this addition. Thank you Mike!

[Jenn_DiMaria2]

That would be swell!  If I had to guess, Marketo's acquisition of Insightera might address some of those issues.  I really hope some of the features come with a Marketo package as opposed to just an add-on.

[Anonymous]

I wonder if this is on the Marketo roadmap. Same situation as OP: I'd love constant real-time personalization on our site but we aren't able to completely host our pages in Marketo. One-off pages in Marketo for some campaigns has been working okay but I'd love to have everything integrated in a single environment. Monetate is an option - although an expensive one!

[Anonymous]

THis is a must have indeed.

Still I'm using this on non-Marketo pages too, Mike. You can do it by inserting a Marketo page into existing website page using frames. Its not ideal and the resulting page will loose part of its responsiveness, but it does the trick to a degree.

[Lucho_Soto]

Any updates on this? RTP has added a good degree of customization on non-Marketo pages but not being able to use tokens at all is disappointing.