Our sales team has the ability to create new opportunities from contacts only. The reason we have done this is to assure that a primary contact role gets assigned to every opportunity. Unfortunately, Marketo doesn't recognize this action as a contact being "Added to Opportunity" and there is no other trigger that allows for us to identify. Please help!
Are you using the lifecycle statuses MQL[MQC], SAL[SAC], and SQL [SQC]? If so, then any lead or contact on an opp will be moved to SQL or SQC when they are added to an opportunity. There is a trigger for data values changing which you can use for this. Hope that helps!
Do you mean when you're in Salesforce (I assume) and in a contact record and there's a button "New Opportunity". WHen you click that it automatically adds the contact as a contact role and it's not recognizing that the contact was added to the oppt because in reality it wasn't added, it came out of the opportunity? That's a huge issue! I'll upvote.
One thing that you can do is use the nightly alignment to identify these people and fix them, but I agree it's not ideal.
One thing you can do to automate this is set up a trigger in Salesforce which takes the Primary Contact and adds it to the Opportunity with an Opportunity Contact Role. This will go a long way towards improving reporting in both systems, and is a benefit-add on the SFDC side alone. Once the contact gets added to the Opportunity via an Opportunity Contact Role, it will show up in Marketo.
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