I recently started reviewing email deliverability for my campaigns and realised that a major % if going in soft bounces. Now, I know soft bounces can occur due to multiple reasons but would be great in MKTO allows to create a report to review these reasons.
As a way around, here's what I did to see why email soft bounce reasons:
- Create a custom text string field as 'Email Soft Bounce Reason'
- Create a webhook which reads the lead activity log for a lead and picks the soft bounce reason.
- Schedule a recurring campaign every night to run this and record email soft bounce reasons.
- Build a report using this field for monitoring these on a weekly basis.
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