Marketo Program - SFDC Campaign 1:1 sync expiry date

Marketo Program - SFDC Campaign 1:1 sync expiry date

Hi

We experienced a lot of errors in the Marketo SFDC integration due to a 1/ high volume of webinars 2/ with a lot of members.

After a while the sync generated errors that stacked-up especially related to the GoTowebinar and Zoom integrations that put the global sync on the knees.

The good practice out of this situation is to inactivate the SFDC campaigns one hand but on the other hand it would be a great safety measure to be able to put an expiry date when we decide to sync a marketo program with an SFDC campaign (because honestly, one never comes back on a past webinar to manually remove the SFDC integration)

Once the date reaches the expiry date, the sync would be automatically removed for this program.

Thanks

Sylvain

2 Comments
Zoe_Forman
Level 9 - Community Advisor + Adobe Champion

@Sylvain_Davril2   I had a similar idea about expiry date on assets such as images or links.

I agree that when running a 100+ or more webinars a year an automatic expiration date to SFDC campaigns would help keep the instance being efficient 

Ather01
Marketo Employee
Status changed to: Under review

Thank you for your idea. The Product Management team will evaluate your idea and may follow up with you for more details, if needed.