Marketo needs Basic Campaign Tutorial & Advanced Campaign Tutorial

[Anonymous]

Marketo needs to have practical, high speed video tutorials.  The current ones do not give the user a full picture of the entire Marketo Ecosystem.  They just present disparate, disconnected chunks.
Tech savvy, fast learning marketing professionals need a high speed tutorial that runs through a campaign, and all steps associated with creating and analyzing one.  But there shouldn't be just one.. There should be two: basic and advanced.
The current videos are too slow and are not thorough.  I'm saddened to say that I am not impressed.

[Anonymous]

Hello,

I completely agree with you.  There is such a lack of supporting materials that is frustarting.

[Anonymous]

Thanks for the support Fabrizio!
I recently reached out to folks in the Education arm of Marketo.
I recommended that they evaluate Lynda.com videos for their effectiveness, and consult with the best Lynda.com presenters, producers, and pedagogy experts/concept organizers.

Learn from the best, right?   I've been teaching myself software via online videos for the past 3-4 years.  Marketo needs to take a cue from Lynda.com and consult with the experts there at Lynda.com.

 

[Anonymous]

I mean seriously... There should not exist a video segment that teaches me how to delete something by right clicking... I learned this when I received my first computer at age 6.  If anything, show people the right-click menu and its features (10 seconds) and then never mention it again on video-- instead, have the info written up for reference for the less tech savvy.
But please, don't waste my time teaching my how to rename or delete something!  I need the CORE CONCEPTS!  Run through an entire basic campaign, but leave out the insignificant things like how to delete something!  My goodness...  Email me if you need some consulting from someone who has been teaching themselves via online video, for years.  I don't know if the producers of your video series have such experience, but if they don't, they really should not be teaching people like myself, who have such experience, if they themselves have not actually had to teach themselves technology via video.

That is to say, you shouldn't be producing videos about teaching people technology, if you haven't spent years teaching yourself technology via video.  Based on my experience with Marketo's video lessons, these folks probably have not taught themselves web programming, web design, graphic design, CAD, or any other mainstream software, via video, because I don't think they understand what the audience really needs in terms of instruction.

That's not to say it's all bad.  Some of it is good and well organized.  Some of it though is too slow, teaches miniscule concepts that really just deserve a spot in the written manual, or leaves out important concepts (jumping from A to C without teaching about B).

Marketo:  You are not experts or specialists in instructional videos.  PLEASE, consult with those who are: companies like Lynda.com

 

[Anonymous]

Hello Patrick,

We agree that our videos can use help which is why we are actively working on revamping our educational videos. The goal is to make them easier to digest and provide the information our customers need.

Thank you for your feedback.

[Anonymous]

Hi Reza,
I looks to me like your videos are filmed on the fly.  no script, no outline, no planning.  Instead, you're releasing videos that were filmed in a chat room environment.  These seem more like rough draft videos, used to investigate areas for content instruction-- Not professional quality instructional videos.  I find it difficult to sit through these videos.  I would not pay to learn from these videos (i.e. Lynda.com are professional quality-- i can happily sit through and pay money for their instructional videos).  The videos you all have released... I personally would not release, if I ran that department or the company in general.  I would not have let the company release the videos that are currently accessible, because I do not believe they reflect positively on the company.  They are not public-release quality. 

[Anonymous]

Patrick,

I hear you loud and clear. The feedback will be passed to the appropriate resources. Can you please provide me with a specific example of a video or two that we have available that you feel is not ready for public consumption?

Thank you for your time.

[Anonymous]

Hi Reza,
Thanks for being awesome and responsive.
I have actually typed up some 5 pages of ideas, put them on a google doc, and shared it with Suzanne Ferry.
Seriously though... watching these videos, I would have to assume that they are unplanned and produced by people who have never watched high quality instructional videos made specifically for tech-savvy professionals.  If Marketo had simply gone to Lynda.com to produce their videos, or consult with Marketo video producers... Wow, a lot of wasted time, energy and money would be saved by both Marketo and "customers"/"users"

[Anonymous]

Patrick,

I appreciate the passion you have in regards to this and respect your efforts. I will talk to Suzanne about this further and we will continue to push the ball forward.

[Anonymous]

Thanks Reza.  I am here to look out for your users.

Look, I don't want future users of Marketo to be misinformed or misled.  I came in expecting high quality learning materials, and I was wrong to expect this from Marketo, because this is not what Marketo offers.
 

The University a more of a group of informal, webinar, product demo videos that happened to be recorded.

It is in no way, a formal learning center with formally planned instructional material.

University.

Implies universal knowledge.

University also implies formal learning.

Marketo's videos are informal screencasts.

They are not planned out, outlined, instructional videos with the sole intent of the user's learning outcome.  Rather, they are scrabbled together from webinar chats.  I came into learning Marketo with the wrong intention. I thought I would be learning from organized set of tutorial videos.  

But nope, these are random webinar product demos that happened to be recorded.
I can't believe they were released, wholesale, for public consumption, and described as part as a "unviersity", which implies a formal learning environment.
This "University" needs to be restructured.  I don't want high quality instructional videos mixed up with catch-all, unorganized, random Q&A chat sessions. 

**
Bottom Line:

These videos are not tutorials, they are recorded webinars passed off as tutorials-- Misleading to your customers and your users.  I expected organized tutorials, if you're not going to offer organized tutorials, at least give me a disclaimer that what I am about to watch is not an organized tutorial, it is a recorded webinar.  Calling your collection of recorded webinars a "unviersity" is a deceptive to your customers in my opinion.  I'd say its a sort of "Yeah, lets scrap enough videos together so it looks like we have an instruction base, and it'll __look like__ we offer tutorial videos, and then we'll have another selling point!!**

 

[Anonymous]

Thanks Reza.  I am here to look out for your users.

Look, I don't want future users of Marketo to be misinformed or misled.  I came in expecting high quality learning materials, and I was wrong to expect this from Marketo, because this is not what Marketo offers.
 

The University a more of a group of informal, webinar, product demo videos that happened to be recorded.

It is in no way, a formal learning center with formally planned instructional material.

University.

Implies universal knowledge.

University also implies formal learning.

Marketo's videos are informal screencasts.

They are not planned out, outlined, instructional videos with the sole intent of the user's learning outcome.  Rather, they are scrabbled together from webinar chats.  I came into learning Marketo with the wrong intention. I thought I would be learning from organized set of tutorial videos.  

But nope, these are random webinar product demos that happened to be recorded.
I can't believe they were released, wholesale, for public consumption, and described as part as a "unviersity", which implies a formal learning environment.
This "University" needs to be restructured.  I don't want high quality instructional videos mixed up with catch-all, unorganized, random Q&A chat sessions. 

**
Bottom Line:

These videos are not tutorials, they are recorded webinars passed off as tutorials-- Misleading to your customers and your users.  I expected organized tutorials, if you're not going to offer organized tutorials, at least give me a disclaimer that what I am about to watch is not an organized tutorial, it is a recorded webinar.  Calling your collection of recorded webinars a "unviersity" is a deceptive to your customers in my opinion.  I'd say its a sort of "Yeah, lets scrap enough videos together so it looks like we have an instruction base, and it'll __look like__ we offer tutorial videos, and then we'll have another selling point!!** type attempt to present a face that is ready for product release.