I think we should provision admin roles separately. For example, each subscription could automatically receive 4 or 5 admin licenses (sort of like Calendar licenses) and have the option to purchase additional admin licenses if they wish (also like Calendar). All admins would automatically be authorized support contacts.
This would have a number of benefits:
(1) It would incentivize customers to limit the number of admins in their subscription. Sometimes admin roles are handed out far too liberally, leading to major mistakes which can bring down all of the customers operations (i.e. someone who doesn't know what they're doing changes the landing page CNAME or modifies an API user). This would reduce the number of production-down incidents.
(2) It would encourage customers to resolve issues internally where possible. Since you would have to be an admin to contact support, basic marketing users would have to go through an admin first, who would often be able to resolve the issue - particularly for basic how-to questions.
(3) Most importantly, it would make contacting Support simple and easy for customers! New customers often get flustered quickly by the authorized contacts system. Let's make it simple! Want to contact Support? You just have to be an admin.
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