Agreed! For our company, we send web activity reports to our reps each week from Marketo. The reports contain a list of active contacts and leads, each with a link. When the rep clicks on it, it opens the contact/lead in Marketo. But the reps live in Salesforce. They want to view the lead/contact in Salesforce. In addition to adding a SFDC link in Lead Database, please add it to these Web Activity reports. I have seen this feature in the lead token, SP_Send_Alert_Info, which we include in lead alert emails. Now it would be great to have in web activity reports.
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