Lead Scoring - eliminate the redundant build, please

[Anonymous]

This may not be a new idea. But I think  it is a good one. Building lead scores, then having to create the redudant entry in demographic or behaviour is not efficient. Nor is it intuitive. Users like me would expect the lead score to build automatically as the b and d scores are created. If that isn't possible, a clone function would be welcome.

[Anonymous]

Not sure I understand.  Are you using the lead scoring program with tokens for the scores, and you're looking to have the campaigns for each score already built out?

[Anonymous]

Important to understand, Polarprisca, that separate behavior/demographic scoring columns are custom columns and not handled by the system natively, so handling the allocation of points to any custom scoring categories is of course up to you to implement in your own campaigns.

[Anonymous]

I'd also add that these are discreet fields - behavior and demographics should be maintaned differently. I'm going to increment one based on who they are and one because of what they do. You need to leverage this to differentiate your prospects. You could have high activity but from those outside your target.