Hi - you could just have a smart campaign within your global lead scoring that triggers off any score change, and if lead was created less than 90 days ago, change the score back to zero?
It doesn't strictly keep them at zero, the initial score change would occur, but would return them to zero. If you have a campaign that triggers off the initial score change and they automatically reach a threshold with that initial score change you'd have to watch out for that.
But yes, I second Keith's question, I'd be interested in the business case behind it.
Yup, I've got the trigger method in place right now. I don't like that it's triggering so frequently though, and if there was some other way to keep a score fixed, then that would avoid all the constant triggering.
A use case could be if a lead becomes a customer, and you want to fix their lead score while they perform a ton of activities during enablement.
OK, so just brainstorming an idea, courtesy of a colleague of mine.
You could consider working off the concept of Marketing Suspended. Create a custom field with type = checkbox that gets checked while a client is in enablement - so for instance "Enablement = True" could become something you could filter off.
Then update all your lead scoring triggered campaigns to have a filter that only gives the score if Enablement = False. So that person's score won't move unless that enablement checkbox is marked to False (a process that could hopefully be automated too in some way, so a smart campaign that checks the box for enablement when purchase criteria is met, then waits 90 days, then unchecks it.)
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