Integration with Google Docs/Forms

[Anonymous]

We need to run some surveys, and Google offers functionality we can't quite find for the rollup analytics and access our team needs. It'd be great if Marketo could communicate with or to Google Docs/Forms so we could have the data on each side to automate marketing based on individual users' survey answers.

[Anonymous]

When it comes to this sort of thing, I often look the route of CRM integration first. Because if the tool can integrate with SFDC somehow, I can probably trigger something off of Marketo indirectly. While I can't speak specifically to Google's forms integration with SFDC, it does appear with a bit of dev work you can pull it off: http://googleappsdeveloper.blogspot.com/2012/03/integrating-google-docs-with.html.

We use Qualtrics for surveys, and while it has no Marketo connection, it DOES have a pretty good SFDC connection. So I can survey people, get the data into my CRM, and then trigger any automation I want out of Marketo based on the field value change triggers. 

Not sure this helps, but thought I'd share my workarounds!

Best,

-Jeff

[Anonymous]

Surveygizmo also integrates pretty well with SFDC and we're using that to trigger automation after surveys, etc.

[Anonymous]

Just curious about why you need Google Forms here....
Vs. using Marketo forms and embedding into a page (via iframe)?