Include Subject Line in All Email Reports

Include Subject Line in All Email Reports

The subject line not only affects open rates and click-to-open rates, but it also affects the deliverability. In essence this missing column of data affects five other columns' data.

Please either include the option to add the subject line to all email reports or make it the default.
8 Comments
Anonymous
Not applicable
Please note that there are two other "ideas" of this exact nature that have also been liked.

Thankfully however, they've recieved a "we like it status" from Marketo. Progress!
Anonymous
Not applicable
Hello - there are now three such requests to include email subject lines in email reports with a total of 38 likes.

Without subject lines, the reports have to be recreated each time  making for an  inefficient process.

Please put this on the "we will do" list.

Thanks,
Annette
Anonymous
Not applicable
Here here, Annette G!
Nichole_Trobar1
Level 3
YES!!!  Need this so bad, I also spend an hour or more cut pasting manually into a report.
Anonymous
Not applicable
Me too, Nichole!  I would love to see this be added as a feature.
Yoav_Guttman1
Level 4
This would be a great way to use historical data to identify trends for new subject lines, e.g. what buzz words work well, which don't, etc.
Anonymous
Not applicable
It would also make it easier for when clients get blacklisted reports from an ISP. They will provide the header of the email that caused the complaint, including the subject line. Being able to see that on a report would immediately identify the offending campaign that caused the blacklisting.
kh-lschutte
Community Manager
Status changed to: Open Ideas