HTML CTA Elements for email and LP templates

[Grégoire_Miche2]

Adding CTA's to a template can be troublesome:

• Either you use a rich text element and you have the risk that the user makes some errors (such as erasing some inline CSS styles)
• Or you use some variables (email 2.0 or guided LP) and create a CTA text and CTA URL variable, but then you cannot include this CTA in a "clonable" module (since when you clone the module, it does not clone the variables, and you would end up with all your CTA's having the same label and same URL)

So I propose that Marketo adds a CTA element that would enable to set the text and the link URL. These 2 settings could of course taken tokens as values.

it would take the aspect of

<a class="mktTextCTA" mktoDefaultValue="Here is my text" mktoDefaultLink="http://www.mydomain.com/mypage" mktoMaxLength="40" style="[all my styles here]" mktoTarget="_blank" href=""></a>

And the generated result would be

<a class="mktTextCTA" href="http://www.mydomain.com/mypage" style="[all my styles here]" target="_blank" href="">Here is my text</a>

The attributes would be:

• mktoDefaultValue: the default value for the text
• mktoDefaultLink: the default URL to be set for the href attribute
• mktoMaxLength: the max length for the text
• mktoTarget: the target for the link, editable as a pick list (New window|_blank, Same window|_parent, ...)

The new image Element in the email editor enables the user to set a link and to generate an image CTA, but here we are talking about text CTA's, that anyone concerned by deliverability should prefer

-Greg

[Grégoire_Miche2]

With the event of Module level variables, this one is not really needed any more.

-Greg