Adding CTA's to a template can be troublesome:
So I propose that Marketo adds a CTA element that would enable to set the text and the link URL. These 2 settings could of course taken tokens as values.
it would take the aspect of
<a class="mktTextCTA" mktoDefaultValue="Here is my text" mktoDefaultLink="http://www.mydomain.com/mypage" mktoMaxLength="40" style="[all my styles here]" mktoTarget="_blank" href=""></a>
And the generated result would be
<a class="mktTextCTA" href="http://www.mydomain.com/mypage" style="[all my styles here]" target="_blank" href="">Here is my text</a>
The attributes would be:
The new image Element in the email editor enables the user to set a link and to generate an image CTA, but here we are talking about text CTA's, that anyone concerned by deliverability should prefer
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