It really is time we voted up Google Adwords connectivity. Anybody today using google Adwords should be measuring the success through to sale especially when blessed with Marketo and Salesforce. Assigning sales dollars to keywords, landing pages and more is crucial if you want to measure electronic success today
One massive advantage I have found is matching a keyword or phrase from a lead that came in by telephone through the data being available in Marketo. So many leads are captured through Marketo prior to the telephone call which is followed by an email communication that often connects the dots on the lead.
Currently getting this connection of the adwords and web interaction connected into Salesforce is a nightmare.
Please vote this up so we can get a beeter solution
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