The functionality and usability of the Forms 2.0 is great. I think it would be an excellent idea to add an option in the "Thank you page" option section to allow the user to follow-up with: Rich Text field. This would eliminate the need to create "Thank You" landing pages which will simplify users Marketo instances. To measure form completion success - build a smart list "Filled Out Form" rather than "Visited Landing Page".
In order to accomplish this on my website, I had to use special code within the embed for code - It works... but is a bit clunky. Here is the community article I used to figure this out: https://nation.marketo.com/thread/23487?q=embedding%20forms
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